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The Calligrapher's Business Handbook: Pricing and Policies for Lettering Artists, by Molly Suber Thorpe

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About the Author

Molly Suber Thorpe is the award-winning graphic designer, calligrapher and teacher behind Plurabelle Studio. She is also the bestselling author of Modern Calligraphy: Everything You Need to Know to Get Started in Script Calligraphy (St. Martin’s Press, 2013). Shortly after its release, Modern Calligraphy was named an Amazon “Favorite Craft Book” and has since sold more than 60,000 copies worldwide. It has been translated into Chinese and Spanish with a release in the U.K. pending. Molly specializes in hand-lettered logo designs, calligraphy for publications, custom wedding stationery, and spot lettering for print and web. She is credited as a driving force behind the modern calligraphy movement, one of the first artists to use the whimsical, unorthodox pointed pen styles and bold color palettes so popular today. Her book’s success led Molly to develop calligraphy workshops, which she teaches as time permits. Molly and her work have been featured in such publications as The Guardian, The Wall Street Journal, Martha Stewart Weddings, Los Angeles Times, Country Living, UPPERCASE, Bound & Lettered, Design*Sponge, and Style Me Pretty Weddings. Her extensive client list includes Google Cultural Institute, Martha Stewart Weddings, Michael Kors, Fendi, J. Jill, Victorio & Lucchino, Alfred Coffee, Vogue Footwear, and Neenah Paper. In 2016 Molly launched Calligrafile.com, a free database of resources and products for calligraphers, hand lettering artists, type enthusiasts, and creative freelancers. A unique resource, Calligrafile has quickly become an invaluable site for amateur and pro lettering artists alike. Today Molly lives in Athens, Greece, with her partner, fashion photographer Ektor Angelomatis, and their incorrigible Bengal cat, Mr. Marlowe.

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Product details

Paperback: 72 pages

Publisher: CreateSpace Independent Publishing Platform (April 25, 2017)

Language: English

ISBN-10: 1545300496

ISBN-13: 978-1545300497

Product Dimensions:

8 x 0.2 x 10 inches

Shipping Weight: 8.5 ounces (View shipping rates and policies)

Average Customer Review:

4.6 out of 5 stars

28 customer reviews

Amazon Best Sellers Rank:

#105,023 in Books (See Top 100 in Books)

This book is the concise compilation of all the information a newly skilled letter artist needs to begin or an expert calligrapher needs to refine their business techniques. It answers the question that most dominated my mind- "What are other people charging for their work?"No resource can precisely tell you what YOU should be charging, bit this helps you define what the national average is and what fees are often attached for specialty services, not to mention compensation for services you hadn't realized could be charged in addition (though, perhaps it should have been obvious by the amount of additional work you did). Then you adjust for your geographic region and expertise to determine a fair fee for your services.I love most of all that's she's written this while embracing the "community over competition" mentality. By being more transparent in our pricing policies, we actually encourage more reasonable compensation for the entire lettering community. It also helps consumers know that they are getting a fair quote.Bravo, Molly!

This book is seriously helpful in terms of how to price your items and educated me on things I haven't even thought about yet! It's been a couple of months since I took up calligraphy as a hobby, and I'm finally feeling confident enough to begin selling my work. This book answered all the questions I had! I especially love how Molly assures you throughout that your work is worth the price tag that you should be putting on it!

As a Calligrapher/Handletterer, this book is exactly what I needed. I finished it in a day and my copy is very highlighted. As you're reading the book, you'll see she's also compiled extra resources so you can go more in depth if you want. Her writing style is what I hoped for. Informative, but clear and easy to understand. I'm sure I'll read it again.

A good, but light, read. The book is full of useful advice, but it doesn't go in depth. It appears to be written for someone with little to no business experience, and even then, it just skims the surface. I finished it very quickly, and remember thinking, "that's all?" It's worth purchasing, as the author touches upon some calligraphy-specific topics that you won't easily find elsewhere. But you'll want to read some other books/resources on running a creative business as well, and it's always a good idea to join a local guild, if possible, as you'll meet experienced calligraphers who may be willing to help guide you.

SO SO AMAZING! I just started as freelance and the book is so much more than a guide, and not just for calligraphers, but also for creatives as general.Recommended with my eyes closed.

I’m a huge fan of Molly, and was ecstatic to see she wrote this! It is much needed and covers every relative topic. She is the best and I cannot recommend this book enough for any calligrapher or letterer who needs to know how to do a business startup or needs to know any topic basically covering the business end of the art.

This is a wonderful resource for calligraphers! As an aspiring calligrapher, it is a book that I continually reference. It contains information that I have not been able to find anywhere else, in books or on the internet. It breaks down the business basics and explains concepts that are tangible to the creative minds.

Love this book. Lots of good information for those of us thinking about turning calligraphy into a business.

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